PROJECTS ADVERTISING CAMPAIGNS
Kleenex | Anti-Viral Tissues
Agency: Smak Marketing
Production: Pipeline Creative
Services Provided: Conceptual Design and Fabrication.
www.battlethebug.com
For the launch of Kleenex® Brand's new Anti-Viral tissue, the ‘‘Sniffle Squad’’ took to the street to help relieve running noses across Canada (Vancouver, Calgary, Toronto and Montreal). I was one of the project leads to created an arsenal of 18 backpack dispensers with LED blinking lights. The equipment had to withstand sub-zero conditions, action on the scopes of Whistler Mountain and the coldest week in winter.
"The campaign delivered beyond expectations, resulting in an immediate and dramatic spike in sales, vastly outpacing original projections." Kimberly Clark's taste of the experiential was positive, ensuring experiential tactics would be regularly be part of its future media mix." Quentin Evans & Tuuli Hannula, Smak, Marketline Magazine".
Agency: Smak Marketing
Production: Pipeline Creative
Services Provided: Conceptual Design and Fabrication.
www.battlethebug.com
For the launch of Kleenex® Brand's new Anti-Viral tissue, the ‘‘Sniffle Squad’’ took to the street to help relieve running noses across Canada (Vancouver, Calgary, Toronto and Montreal). I was one of the project leads to created an arsenal of 18 backpack dispensers with LED blinking lights. The equipment had to withstand sub-zero conditions, action on the scopes of Whistler Mountain and the coldest week in winter.
"The campaign delivered beyond expectations, resulting in an immediate and dramatic spike in sales, vastly outpacing original projections." Kimberly Clark's taste of the experiential was positive, ensuring experiential tactics would be regularly be part of its future media mix." Quentin Evans & Tuuli Hannula, Smak, Marketline Magazine".